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They carefully create a vision of their future and the strategies needed to get there. But many fail to realize their vision and fail to deliver the expected strategic results.
Unfortunately, executive teams cannot pinpoint the reasons for this dilemma so they repeat the strategic planning cycle over and over, always hoping that the next strategic planning session will bring better results. In our experience, there are 5 critical factors that will ensure your strategic plans are successfully implemented.
Strategic Planning is a process not an event. A key element in the process is the engagement of all levels of staff throughout the organization. Staff engagement generates additional input and helps build their commitment to the end plan.
It is essential to involve employees in the planning of strategy and direction for the organization. Provide insight into issues, challenges, concerns, and opportunities which may not have been known or fully understood. The senior management team will not execute the strategies — staff will.
Engage them and your strategy execution success rate will increase dramatically. Harvard Business School Strategic Planning processes are successful when a bottom up and top down communication approach is taken.
It starts off with a communication to all levels of employees informing them that a Strategic Planning process will be undertaken.
It includes how they will be involved in this process. This is the bottom up communication. Employees will provide input to the strategic planning process through feedback surveys, focus groups, meetings, etc. It is followed by the top down communication.
Senior management will share the strategic plan with employees. They will communicate to all employees how their engagement will help ensure success in the execution of these strategies. Yet if they try something that is a little dangerous and new, they will realize true innovation.
They put teams of individuals together to work on these major initiatives and give them investment money to ensure success. This is not a failure of execution. It is the lack of an Innovation Process to manage the strategy that led to the failure. The senior management created strategies that required innovation to achieve them.
This is unfortunately, very common. Many organizations tell their employees to be more innovative. They create strategies for new products and services. But they fail to develop a strategy for Innovation which includes reshaping the organizational culture to be innovative, implementing a process for managing innovations, etc.
Research in Motion is a classic case. They market it and promote it. But look at their Strategic Plan. They lack a clear strategy for innovation — but they do have strategies for new product development.
They will of course disagree. The Playbook is an Ipad with less functionality.The power of this methodology is seen in our Direction+Decision Program, where leadership comes together to author a comprehensive brand strategy in just one day. Prior to that event, Chromium deploys an online platform to gather input from key stakeholders and holds customer insight conversations.
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The Business Journals' sites feature local business and industry news from 43 different markets around the nation along with a full menu of tools and resources to help business . This paper examines the mediating role of opportunity exploration and resource exploitation in the relationship between strategic planning and small business performance. The research model is examined with a sample of small Finnish firms. The results show that exploitation, but not exploration, carries the effect of strategic planning to the performance of a small firm. Latest India Stock/Share Market News, NSE, BSE, Global Market, Sensex Nifty. Live Business News headlines on IPO, Stock/Share tips, Personal Finance, Budget, Tax, Mutual Fund, Commodity Market.
Ross is the author of the recently published book "Strategic Workforce Planning: optimized talent strategies for future growth: and is expert and thought leader in the fields of Human Capital Strategy & Talent Analytics. Strategic business planning and success in small firms Usually, a time horizon of about three years is used to define st rategic planning in larger firms (Rue and Ibrahim, ).
The world's largest business website, CNNMoney is CNN's exclusive business site with business, markets, technology, media, luxury, personal finance and small business . Latest India Stock/Share Market News, NSE, BSE, Global Market, Sensex Nifty. Live Business News headlines on IPO, Stock/Share tips, Personal Finance, Budget, Tax, Mutual Fund, Commodity Market.