There are different processes involved in consumer behavior. Initially, the consumer tries to find what products you would like to consume, then select only those products that promise greater utility. After selecting the products, the consumer makes an estimate of available funds that can happen. Finally, the consumer looks at the current prices of commodities and makes the decision about which products to consume.
What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reasoning.
The study of consumer behavior not only helps to understand the past but even predict the future. The below underlined factors pertaining to the tendencies, attitude and priorities of people must be given due importance to have a fairly good understanding of the purchasing patterns of consumers 5.
Marketing Campaigns Advertisement plays a greater role in influencing the purchasing decisions made by consumers.
They are even known to bring about a great shift in market shares of competitive industries by influencing the purchasing decisions of consumers. The Marketing campaigns done on regular basis can influence the consumer purchasing decision to such an extent that they may opt for one brand over another or indulge in indulgent or frivolous shopping.
Marketing campaigns if undertaken at regular intervals even help to remind consumers to shop for not so exciting products such as health products or insurance policies. Economic Conditions Consumer spending decisions are known to be greatly influenced by the economic situation prevailing in the market.
This holds true especially for purchases made of vehicles, houses and other household appliances. A positive economic environment is known to make consumers more confident and willing to indulge in purchases irrespective of their personal financial liabilities.
Personal Preferences At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values. In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor.
Though advertisement can help in influencing these factors to some extent, the personal consumer likes and dislikes exert greater influence on the end purchase made by a consumer.
Group Influence Group influence is also seen to affect the decisions made by a consumer. The primary influential group consisting of family members, classmates, immediate relatives and the secondary influential group consisting of neighbors and acquaintances are seen have greater influence on the purchasing decisions of a consumer.
Purchasing Power Purchasing power of a consumer plays an important role in influencing the consumer behavior. The consumers generally analyze their purchasing capacity before making a decision to buy and products or services.
The product may be excellent, but if it fails to meet the buyers purchasing ability, it will have high impact on it its sales. Segmenting consumers based on their buying capacity would help in determining eligible consumers to achieve better results.
Understanding, analyzing and keeping track of consumer behavior is very critical for a marketing department to retain their position successfully in the market place. There are various other factors too that influence consumer behavior apart from the four listed above.(3) Individual and Interpersonal factors of Buying centre participants – the individuals at the buying centre affect the purchase decisions due to many yunusemremert.com participants may exhibit conflict based on rewards, demotion, expertise, special .
4 important Factors that Influence Consumer Behaviour. Next Previous. Service offered to a consumer also matters in influencing their behavior; How a single or a group of consumer behavior does affects the society and the atmosphere and the economy of the nation.
Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is .
Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour.
These factors are not individualistic and are external to the individual. These factors include culture, subculture, social class. Marketing in English - 4 major factors that influence consumer buyer behaviour. Marketing courses (Business, Management school, Business school, Entrepreneur,Vocational Training, Management, Organinization, Individual, Government.
Major Factors affecting consumer buying behavior Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer yunusemremert.come is the most basic cause of a person’s wants and behavior.