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Let us start the Bingo Marketing Mix: Bingo is a leading snack brand from ITC which is available in every corner of the country. Bingo produces Potato and flour based chips in different flavours and shapes to offer variety.
It has a wide offering in its marketing mix product strategy. Bingo marketing allows a customer to choose from a number of available options.
Chips come packed in different weights and can serve different hunger needs. Hence, it has to be smart while being aspirational about the market share. The strategy here is to provide more quantity at the same price at which other brands sell their chips at. A single packet of Bingo consists of nearly 49 grams of chips while Frito Lays packets consist much lesser.
Prices for a Bingo packet vary on the basis of weight of the packet. For the success of brand Bingo, it is important that it has a wide distribution network that is efficient to reach every urban and rural household.
Under the Parent brand ITC, Bingo enjoys an extensive distribution network that helps the brand with a good reach.
For Bingo to be profitable it needs to produce at a good price and for this the procurement of raw material needs to be carried out at the lowest possible cost. Good enough for Bingo, it has a great supplier base that maintain consistency with their supplies and provide the same on timely basis at a good price.
The excellent distribution shows its strong marketing mix place strategy. Apart from grocery stores and retail outlets, the snacks are available on ecommerce platforms as well.
In a cut throat market like this brand awareness is extremely important. Bingo has used every possible medium to reach to its target consumer. Heavy weightage is given to Television, which the right kind of potential customers watch. Outdoors are also invested in heavily.
Bingo has used up over hoardings across India during its campaigns throughout. Advertisements are played on radios, social media campaigns have been organized, etc. Besides these, marketing actually succeeds at the final stage of buying chips, on the shelves in a super market or a general store.Whether you are a recreational gambler or a serious poker player, no deposit bonuses are a great way to get in on the real money action at the most respected and trusted online gambling establishments in the world.
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Bingo has become a popular brand and has decided to adopt an aggressive policy for marketing its products. It wants to penetrate the competitive market of snack foods and for this, it has decided to introduce innovative campaign policies and catchy advertisements. DESIGNER HANDBAG BINGO RULES (1) PRIZES: Six (6) Designer Handbags were selected as winning prizes on the Travis Force Support Squadron Facebook page and will be available to win at the event.
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